G stands for geeks
By Owen Morris in On the Web
Monday, Mar. 2 2009 @ 12:00PM
Ten days ago, we wrote about Gatorade's new line of drinks called "G" and how a large part of its audience is people with hangovers whose only exercise is 12-ounce curls.
Besides athletes and drunks, Gatorade apparently has a third audience -- geeks. If the company's new commercials are any indicators of who drinks Gatorade, it's comedy nerds who can quote Monty Python and have 10 minutes to watch Kevin Garnett err... King Garnett the Glorious and other athletes (Sir Jeter the Gifted, Sir Bolt the Gutsy) recreate a scene from Monty Python and The Holy Grail.
The Monty Python angle goes over many athletes' heads while the athletes are lost on Monty Python fans
Besides athletes and drunks, Gatorade apparently has a third audience -- geeks. If the company's new commercials are any indicators of who drinks Gatorade, it's comedy nerds who can quote Monty Python and have 10 minutes to watch Kevin Garnett err... King Garnett the Glorious and other athletes (Sir Jeter the Gifted, Sir Bolt the Gutsy) recreate a scene from Monty Python and The Holy Grail.
The Monty Python angle goes over many athletes' heads while the athletes are lost on Monty Python fans
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