Kansas City Food Blog

​Just as dogs are hairy reflections of their owners, a new theory suggests that the beer you drink (or don't drink) may be a window into your personality.

Advertising Age reports that Mindset Media, a market research firm that specializes in psychographics (the study of people's attitudes and behavior in relation to their purchasing decisions) interviewed more than 2,600 people in August and September in an attempt to learn what someone's choice of beer might say about them:

For instance, people who prefer domestic beers over craft beers or imports are generally middle of the road in their politics. They're not nearly as conservative as people who don't drink beer at all, but not as liberal as people who prefer more exotic beer.

Advertising Age profiles drinkers of six beers -- Budweiser, Bud Light, Michelob Ultra, Corona, Heineken and Blue Moon -- and comments on craft beer drinkers and those who abstain from beer. 

Although the study is intended for marketing purposes, it is interesting to see if the profiles ring true. Regular Budweiser drinkers are apparently 42 percent more likely to drive a truck and use breath-freshening strips on a daily basis. If you're looking to meet a truck driver with nice breath, keep that in mind.

My favorite statistic is the following one:

Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.

So, Corona drinkers are Pauly Shore in Bio-Dome.

[Image via Flickr: georgio]