What Gary Can Learn from Garth
Sprint advertised Garth Brooks' November concert as "THE ELECTRIFYING RETURN OF THE MOST POTENT, EXPLOSIVE FORCE IN AMERICAN MUSIC HISTORY!"
The most potent, explosive force in American music? Such eruptions of hyperbole might prophylactically be reserved for artists who truly had a seminal influence on the way American music sounds, like James Brown or Elvis. But over the weekend, Garth proved nothing if not potent and explosive.
Crowds waiting outside the Sprint Center box office enjoyed repeated spasms of ecstasy as shows sold out, followed by announcements that Brooks was coming again - and coming again, and coming again, and coming again! Nine times in all, until every last fan was satisfied.
Pass that cigarette, will you?
Now, if only Sprint could run full-page ads convincing its board of directors and shareholders that CEO Gary Forsee is the most potent, explosive force in the telecom industry. Then, maybe last week wouldn't have brought the deflating news that Forsee's likely on his way out, after his unpleasant consummation of the Nextel merger and his flaccid response to customer service problems. Which kinda makes us worry about how long Sprint will be able to keep it up when it comes to presenting concerts at its namesake new arena. – C.J. Janovy
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