On the day that I stopped into the store to browse through summery dresses and affordable bling, a woman dressed in business drab stopped short at the sight of the store and leaned inside.

“How long have you been here?” she asked, her eyes lingering over a yellow, giraffe-print purse in the window.

“About a year,” Rogers answered.

“I’m gonna have to come back after work!” the woman said, before rushing off in the direction of City Hall.

Which is pretty much what Rogers and her mother, Sheryl, hear all day, in between ringing up sales and ripping open boxes of new merchandise. Sheryl keeps Rogers company – and watches her back.

“We’ve seen it all here,” Sheryl says cheerfully. “We never get bored.”

“We have our own television show going on right outside the door,” Rogers agrees. “Fights, people urinating, prostitution, drug deals. The other day a gentleman came up and had a full-on conversation with this poster,” Rogers says, indicating a poster for a Crosstown Station fashion show picturing a model in a bikini.

But Rogers is clearly not bothered by city life. She’s on a mission.

“I just want to get Kansas Citians out of wearing striped shirts and black,” she tells me. “If you go to a site like KCNightlife.com, you’ll see everyone wearing all black. It’s terrible. This store is all about fun.”

Her favorite brands to carry are Vava, Voom (yes, those are two different brands) and Hype. It’s mostly dresses. But she has a small section of menswear and carries local designer Christian Michael’s ties.

She loves to suggest clothes for people to try on, but says that sometimes they’re skittish at first, overwhelmed by the bright colors or trendy cuts. “But then they try it and they love it,” she says.

“Since nothing else around here is liberal, I have to make things liberal with fashion!”