GM picks up Royals' discarded notes
Fri., Dec. 12 2008 @ 10:31AM
General Motors still has money to advertise. A recently aired TV commercial touting red-hot savings at your local Pontiac dealership should sound familiar to Royals fans.
GM is using a song the Royals leased from a New York music house for two years. The song, "Summer Highway," provided the soundtrack for the "This Is Kansas City" campaign the team waged in 2005 and 2006.
The Royals let their rights to the song expire. GM picked the tune off the waiver wire, added some jingle bells and (presto!) it's a rock-and-roll Christmas. Here's an audio file (sorry for the poor quality):
GM is using a song the Royals leased from a New York music house for two years. The song, "Summer Highway," provided the soundtrack for the "This Is Kansas City" campaign the team waged in 2005 and 2006.The Royals let their rights to the song expire. GM picked the tune off the waiver wire, added some jingle bells and (presto!) it's a rock-and-roll Christmas. Here's an audio file (sorry for the poor quality):
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